Vehicle Advertising is a marketing trend that is growing more and more, each year.
What on earth is causing it to grow at such a rate?
Well first, let’s start off with some need-to-know facts about this form of OOH (Out-of-Home) advertising!
- Vehicle wraps/decals give you between 30,000-70,000 ad impressions, depending on the density of your area.
- A vehicle driven only 15,000km per year will pass by roughly 9,000,000 cars. (No exaggeration!)
- Vehicle wraps/decals help improve brand recognition by almost 15% greater than other advertising mediums.
These were only a couple of the many reasons your business should be utilizing vehicle advertising.
Now, let’s discuss WHY those numbers are so high.
Let’s start with a scenario.
You live in the Greater Toronto Area, and you spend about 30-45 minutes commuting to work. You spend most of your commute in a “Stop-and-Go” traffic jam. While waiting for traffic to move, you notice a bright Orange and Blue pickup truck, wrapped in a company decal. It immediately caught your attention as it went by, sticking out like a sore thumb against the sea of silver, white, and black cars you’re normally used to seeing. The truck was from a local plumbing company in the area. When you get home from work, you notice that your pipes under our sink have been leaking. On your way to work the next day, you see that bright truck again, which has a decal on the bed of the truck with the company phone number. When you get home, you call the company and they show up.
This was obviously a highly sped-up scenario, but it gives you a general idea of how these things work.
Almost 70% of cars on the road follow a “grayscale” color scheme of white, gray, black, and silver. What this means, is that it is ridiculously easy to stand out amongst the crowd. Not only does this apply to automobile traffic, but to anywhere your vehicle can be seen with a pair of eyes.
Not only can wrapping your vehicle help your car stick out, and gain more “impressions”, it also helps people briefly understand what your brand is about.
Here’s an example showing just how much of an impact wrapping your vehicle can have.
(Wrap performed by the talented team at AngelStar Digital, in Windsor, ON.)
Which one would catch your eye in traffic?
Hopefully, this blog post helped you realize how beneficial this could be for your business!
Let us know!