Proper advertising makes the difference between getting by, and thriving. On a daily basis, we are exposed to an average of 4,000-10,000 different ads, messages, etc. So with that being said, how do you manage to compete with that? Well for starters, reach & frequency are your best friend. The more you get your business in-front of peoples eyes, the higher chance of them remembering you…and being remembered is what every business wants & needs!