SWOT analysis

SWOT Analysis for Small Businesses

Compiling your company’s Strengths, Weaknesses, Opportunities and Threats, SWOT is designed to help you and your team gain complete awareness of all the factors involved in making big business decisions, such as new initiatives, revamped policies, or market pivots. When it comes to such decisions, performing a SWOT analysis will help you develop a strategy […]

entrepreneur on their laptop

Branding Questions for Small Businesses

Consistency aside, strong branding will instill a clear and powerful message across all areas of your business, including your online presence, print advertisements, and even your own company culture. However, before you can set and reinforce both consumer and employee expectations, you must go beyond your name, slogan, and sales pitch, and get down to […]

Customer Relationship management

Customer Relationship Management: A Tailored Experience

The goal of Customer Relationship Management (CRM) is to improve your business’s interactions with past, present, and future customers, and thereby your long term prospects. The entire Customer Relationship Management process is built around understanding your customers, their needs and preferences, and using the gathered data to improve service, develop personalized advertisements, and to drive […]

corporate apparel

Corporate Apparel & Why You Should Budget for It

At AngelStar Digital, we’re firm believers that branded corporate apparel and uniforms can give your marketing efforts the extra push your business needs. Something as simple as a company logoed shirt, hat, or hoodie will equip employees with massive branding power during work, fundraising events, and trade shows. For instance, take softshell jackets; they are […]

LED retrofitting

New Lighting Program for Small Businesses like Yours

Here at AngelStar Digital, we’re a firm believer that energy efficient LEDs are a worthy investment that will reduce your overall energy consumption and power bill in the long-run. Which is why we want to turn your attention to Ontario’s Small Business Lighting program. Ever wondered how you can save on your electricity bill, minimize […]

Small Business Advice

Why You Should Consider Incorporating Your Small Business

At some point, small business owners and sole proprietors alike run into the question of whether or not incorporating their business is the right way to go. While incorporating a business may mean the formation of a legal entity separate from its owners, the costs and strenuous paperwork can be incredibly daunting. Between the upwards […]