The Power of Branding: Construction Industry.
The construction industry is one of those industries that is often overlooked and undervalued by people who don’t know much about it. Construction and all that encompasses it (which is a LOT of different sub-categories) is a lucrative, and essential industry. Unlike a lot of corporate industries, the construction industry is led by tons of small-scale, usually family-owned businesses that all specialize in different things, instead of MASSIVE giants. In the world of construction, the massive giants are the “Unions”, which is something I won’t dive into for the sake of the post.
Why is branding so important if you work construction, or have your own business? Well, it ties back to a point that I made in the opening paragraph. That point being….market saturation. Off the top of my head, I can name at least 5-10 construction companies in my small, local area, and I know little to nothing about the industry. With that in mind, think of people who actually might know a thing or two, how does your company differentiate itself from the competition? Is your quality better? Are you more efficient, and quicker? Do you charge less?
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Here’s a quick example of how a brand can affect even the smallest conversations.
You recently performed a job for a client named Jim. After the job was completed, Jim was very impressed.
Later during the week, Jim met one of their buddies at the bar and showed them pictures of the job you did. The client’s friend, Bill looked at the pictures and asked “Who built that?”
Jim responded with “John Doe Contracting”. Bill said, “Oh I think I’ve seen those guys before, they have those bright green trucks with the bear logo or something right?”
“Yeah, that’s them.”
“Damn, they do some great work” Bill responded.
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If you still haven’t realized why that example would be awesome in real life, let me spell it out for you.
Your client showed a friend (potential customer) your work.
Both of them liked your work.
The friend remembered your brand, based on seeing your trucks.
Catching on?
If you’re still not sold, here are some other reasons to brand your construction company. Wearing brand shirts or hoodies can help identify your workers on sites with multiple contracting companies.
People who like their jobs love wearing their employer’s merch, so everybody knows what they do, and where they work. Which in turn, is also free advertising for you.
Plus, look at this awesome wrap we did for local Cainen Contracting. Pulling up to a site with a high-quality, sexy wrap like this makes a statement. What is that statement?
That you guys take pride in your work, you’re professionals, and you are the right guy for the job.
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Top 10: Best Ways to Grow Your Small Business!
When it comes to marketing here are ways to grow your small business, and trying to get ahead there are a few roadblocks many small business owners face. These include:
- Lack of Funds
- Lack of Time
- Lack of Knowledge.
So how do you tackle these? Well…it depends on what the issue really is.
Usually business owners that lack time & knowledge, tend to hire someone to advertise their business for them but what if you lack funds too?
Well you’re going to have to figure it out for yourself for the time being, but that’s where this blog post comes in.
Here are 10 of the BEST ways to advertise your business to the right people, at the right place, at the right time.
- Social Media: This one is kind of a no-brainer, however there are many practices that can help you grow your social presence without spending a dime. Even if you aren’t going to be doing the social posting yourself, it’s still important to know how it works. Check out this post by CoSchedule to learn more about organic social growth. If you have any money for marketing (which you definitely should) a good idea would be to look into paid ads. Social Media offers some of the cheapest ways to get your posts/ads/business in front of more eyes and are perfect for upcoming promotions, displaying your best work, and getting more people interested in you.
- Google Search Ads (PPC): It’s no secret that Google is an absolute GIANT, which is why it’s landing in the second spot. On average, businesses make $2 for every $1 invested when using Search Ads so take that how you will. If you are unfamiliar with the term “pay per click” it means you only pay when someone clicks on your ad. One of the major downsides to this though, is that like social media, there’s a lot of market saturation. While this can be a low cost, high turnover form of marketing, the big players with bigger wallets tend to win.
- Video Content: This ties directly into social media, however it’s important enough to be it’s own point. One important thing you will learn is that good content is king, and video content is king. Video is the best, for quite a few reasons. Since there’s visuals paired with audio, it tends to keep the viewer interested more than if it was just words and a picture. This directly correlates with the average attention span being 6 seconds, which is unfortunately lowering more and more.
- SEO: For business owners, SEO is very important for many reasons. The internet is a highly saturated place, and you are competing against hundreds, thousands, even millions depending on where you are located, and the type of business you are. SEO helps you organically build up your Google Search presence, which can be done for free. If you end up hiring someone to do this for you, it’s worth noting that SEO isn’t a one and done deal, you have to do SEO year round to see effective results. If you only do it for 3 months, you might experience growth during that period but once you stop doing it you will fall back down the ranks and end up at square one.
- Email Marketing: Believe it or not, Email Marketing is an effective tool for re-targeting previous customers, and keeping them in the loop. Giving people incentives (Such as deals, promos, etc) to join your email lists can help increase signups, and ultimately sales. Just make sure you are following the CASL regulations or you can get in serious trouble. While the open rates for emails have dropped substantially in the past 15 years, they are still a very viable tool because the people that actually open your emails are interested in hearing from you.
- Google Display Ads: Google lands another spot on the list. What are display ads, and how are they different from search ads? Well simply put, Display Ads are a form of “push” advertising, where as Search Ads are a form of “pull” advertising. Search ads show up when users search for something, and are most commonly text based ads. Whereas, display ads are visually based ads perfect for showing off products, and carrying emotion. So why is this one lower on the list? Well budget wise, search ads tend to be better for lower budget startups, and smaller scale business.
- Niche Marketing Tips: Niche marketing in this scenario refers to smaller, less “mainstream” forms of advertising that can carry large impacts. Some of the best forms of niche marketing, are custom work apparel, vehicle wraps, banners/decals, signage….real life things. These “real life” tactics take your marketing beyond the screen, and help your brand get in-front of more eyes through different channels. The more you get your logo in-front of consumers, even if it is low key, still helps them recognize you. If someone sees your Facebook ads, then sees your vehicle wrap in traffic, then sees your shirt at a store, these are all different ways to increase awareness and eventually get more business.
- Encourage Reviews: Reviews on almost every platform affect your SEO, credibility, and profits in ways you can’t even imagine. If you can ask customers to leave a review on socials or on Google, it can greatly benefit you. Especially if you pair that with a coupon for their next purchase, this encourages them to review you and return back for more business.
- Print Ads: Back around 30 years ago, print would have topped this list. However, the world of digital has shaken up traditional advertising media quite substantially. Does this mean that it is no-longer a valid method of advertising? Not at all. Depending on your target audience, your business, or your industry, print advertising is still a very attractive way to advertise. Keep in mind though, print advertising is more expensive than social media, however people tend to trust print ads more than digital ads.
- Engage with Local Community: Now this one takes the last spot, but not because it’s the least effective. I put this in last place, because it depends on your business, your budget, and your goals. All the factors come into play here, however as far as trust goes this is the way to build up the most trust. Participating in charities, events, giveaways, contests, etc will show that you care about the community, and that you are a responsible and ethical business.
One of the best things about advertising/marketing is that it allows you to be creative, with tons of different platforms and mediums to get your message across. While this list isn’t the end all, be all, it’s still based on previous experience with campaigns and clients, and what performed the best short term and long term.
Thanks again for sticking around and reading the blog! Hopefully this can help you promote your business. and if you have any questions/feedback feel free to reach out to our social channels!
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Are you keeping up? For Business Owners, and Marketers.
Title: Mastering Digital Marketing Strategies: Standing Out in the Ever-Changing Landscape
In today’s dynamic business world, staying ahead means mastering the art of digital marketing. With new technologies constantly emerging, harnessing the power of social media and optimizing for search engines are paramount. However, with consumers bombarded by thousands of ads daily, how can your message cut through the noise? Here are some tried-and-tested marketing strategies to elevate your brand in the digital realm:
1. **Content is King, Video Content Trumps All**: Engage your audience with captivating video content. From behind-the-scenes glimpses to product showcases, leverage the power of video to capture attention and drive engagement.
2. **Optimize EVERYTHING for SEO**: Maximize your online visibility by incorporating keywords seamlessly across all platforms. Whether it’s naming your video files or crafting descriptions, align your content with popular search queries to boost rankings.
3. **Google MyBusiness**: Maintain an up-to-date Google MyBusiness profile to enhance your local search presence. Regularly update business information, respond to reviews, and showcase your offerings to attract potential customers.
4. **Social Media, Use It Properly**: Consistency is key on social media. Schedule posts in advance and analyze your audience’s behavior to optimize posting times. Embrace emojis strategically and develop a distinct brand voice to foster engagement.
5. **Engage with Your Audience**: Actively interact with your audience to cultivate a loyal following. Respond to comments and reviews promptly, demonstrating professionalism and authenticity.
In today’s fast-paced digital landscape, mastering these marketing strategies is essential for staying competitive. Remember, with the human attention span shrinking, every second counts. By implementing these tactics, you can effectively capture and retain your audience’s attention, driving success for your business.
For more insights and tips on navigating the digital marketing terrain, reach out to AngelStar Digital on social media. Your journey to digital excellence starts here.
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Vehicle Advertising. Here’s why your business NEEDS it!
Vehicle Advertising is a marketing trend that is growing more and more, each year.
What on earth is causing it to grow at such a rate?
Well first, let’s start off with some need-to-know facts about this form of OOH (Out-of-Home) advertising!
- Vehicle wraps/decals give you between 30,000-70,000 ad impressions, depending on the density of your area.
- A vehicle driven only 15,000km per year will pass by roughly 9,000,000 cars. (No exaggeration!)
- Vehicle wraps/decals help improve brand recognition by almost 15% greater than other advertising mediums.
These were only a couple of the many reasons your business should be utilizing vehicle advertising.
Now, let’s discuss WHY those numbers are so high.
Let’s start with a scenario.
You live in the Greater Toronto Area, and you spend about 30-45 minutes commuting to work. You spend most of your commute in a “Stop-and-Go” traffic jam. While waiting for traffic to move, you notice a bright Orange and Blue pickup truck, wrapped in a company decal. It immediately caught your attention as it went by, sticking out like a sore thumb against the sea of silver, white, and black cars you’re normally used to seeing. The truck was from a local plumbing company in the area. When you get home from work, you notice that your pipes under our sink have been leaking. On your way to work the next day, you see that bright truck again, which has a decal on the bed of the truck with the company phone number. When you get home, you call the company and they show up.
This was obviously a highly sped-up scenario, but it gives you a general idea of how these things work.
Almost 70% of cars on the road follow a “grayscale” color scheme of white, gray, black, and silver. What this means, is that it is ridiculously easy to stand out amongst the crowd. Not only does this apply to automobile traffic, but to anywhere your vehicle can be seen with a pair of eyes.
Not only can wrapping your vehicle help your car stick out, and gain more “impressions”, it also helps people briefly understand what your brand is about.
Here’s an example showing just how much of an impact wrapping your vehicle can have.
Before:
After:
(Wrap performed by the talented team at AngelStar Digital, in Windsor, ON.)
Which one would catch your eye in traffic?
Hopefully, this blog post helped you realize how beneficial this could be for your business!
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Why Should You Rebrand Your Business?
Business rebranding is a strategic maneuver undertaken by major corporations for various reasons, often revolving around the need for adaptation, market positioning, and the cultivation of consumer trust. While it may seem like a mere makeover of aesthetics, the rationale behind such efforts runs deeper into the core of a company’s identity and objectives.
One of the primary motivations behind business rebranding is the pursuit of relevance. In an ever-evolving marketplace, companies must continuously reassess their brand image to ensure alignment with shifting consumer preferences and market trends. This imperative for modernization often translates into the adoption of minimalist and contemporary design elements, reflecting a forward-thinking approach to branding.
A notable example of this trend is exemplified by Walmart’s transition from its iconic slogan “Always Low Prices” to the more aspirational “Save Money, Live Better.” By re-framing its value proposition in terms of quality of life enhancement rather than mere affordability, Walmart aimed to resonate with a broader audience while retaining its core customer base.
However, rebranding endeavors need not always entail radical transformations. The extent of the makeover often depends on the specific objectives and competitive landscape of the company in question. McDonald’s, for instance, undertook a subtle yet significant shift towards a café-style aesthetic, catering to evolving consumer preferences for experiential dining.
Moreover, sustainability considerations increasingly factor into rebranding decisions, reflecting the growing importance of environmental consciousness among consumers. McDonald’s decision to revamp its packaging materials in response to environmental concerns underscores this broader trend towards eco-friendly branding initiatives.
Beyond environmental considerations, consumer trust and authenticity play a pivotal role in shaping rebranding strategies. In the wake of controversies or image-related challenges, companies may opt for a brand overhaul to rebuild consumer confidence and convey a renewed sense of integrity.
For small businesses, professional and up-to-date branding is instrumental in establishing credibility and fostering consumer trust. Consistency across various touchpoints, from logo usage to branding materials, is essential in reinforcing brand identity and ensuring a memorable customer experience.
In essence, rebranding represents a multifaceted endeavor driven by the imperative for adaptation, differentiation, and trust-building in an increasingly competitive marketplace. By drawing insights from industry trends and notable examples, companies can navigate the complexities of rebranding with strategic foresight and efficacy.
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Summer Marketing, For Your Business.
Maximizing Your Summer Advertising Campaign: Tips from Windsor-Essex Experts
Meta Description: Learn expert tips from Windsor-Essex’s top talent on planning a cost-efficient summer advertising campaign. Discover strategies for maximizing value, leveraging freebies, social media giveaways, and corporate responsibility to boost your brand’s visibility and customer engagement.
Summer may feel distant, but it’s the perfect time to strategize an impactful advertising campaign for your business! At AngelStar, we’re here to guide you through crafting a successful plan with industry-leading advice from Windsor-Essex’s finest. With nearly three decades of experience and a track record of serving numerous businesses, we have the expertise to elevate your marketing efforts.
- Enhance Value Propositions: In today’s hyper-competitive market, customer decisions heavily weigh on the value offered. Elevate your customer experience through robust customer service and loyalty programs. Dive deep into understanding your unique value proposition and how it stacks up against competitors. Implementing loyalty programs can significantly boost repeat purchases and customer retention.
- Leverage Freebies: Don’t underestimate the power of giveaways. Items like tote bags, sunglasses, and water bottles serve as practical gifts that also promote your brand effortlessly. Offering these items as freebies with purchases incentivizes customers while extending your summer marketing reach. These branded gifts are cost-effective and serve as constant reminders of your business.
- Harness Social Media Giveaways: Social media is a goldmine for increasing brand awareness and engaging with your audience. Host giveaways on platforms like Facebook or Instagram to tap into the excitement of winning. Encourage actions like page likes or shares to expand your reach exponentially. Social media giveaways not only attract new followers but also foster a sense of community around your brand.
- Embrace Corporate Responsibility: Today’s consumers, particularly younger demographics, prioritize ethical business practices. Showcase your commitment to social and environmental causes through initiatives like charity events and local clean-ups. Demonstrating corporate responsibility not only attracts socially conscious customers but also enhances your brand’s reputation and credibility.
Taking proactive steps now to plan your summer campaign sets the stage for success. As a business owner, investing in marketing is crucial for growth and visibility. Allocate your marketing budget wisely to forge stronger customer relationships and increase brand recognition. Unsure where to start? Our experts at AngelStar are ready to help you craft a tailored strategy for your next campaign!
Contact us at: Phone: (519) 969-0712 Address: 1554 McDougall Street
For additional information on Business Marketing, visit our website.
With these strategies in your arsenal, you’re poised to make this summer your most successful yet. Don’t wait until the heat arrives—start planning your campaign today!
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AngelStar Digital Here To Help! Advertise Your Business, The Right Way!
Refresh Your Business This Spring with AngelStar Digital Advertising Solutions
Spring is the perfect time to rejuvenate your business with AngelStar Digital traditional advertising services. From vibrant vehicle graphics to impactful signage and apparel, stand out in the competitive market this season.
Spring signifies renewal, not only in nature but also in business. As temperatures rise and the world comes alive, it’s the ideal moment to give your business a fresh makeover. While many focus on spring cleaning their homes, why not take this opportunity to breathe new life into your business? With warmer weather approaching, more people will be out and about, presenting a prime opportunity to promote your brand through traditional means.
In the advertising realm, there has long been a debate about the vitality of traditional media. Despite the rise of digital advertising, traditional methods remain relevant and effective. At AngelStar Digital, with over 25 years of experience serving businesses in Windsor, we understand the enduring power of traditional advertising.
Let’s explore some of the ways you can revitalize your business:
Vehicle Graphics: Transform your vehicles into mobile billboards with our high-quality 3M vehicle graphics. Whether it’s full wraps or eye-catching decals, stand out and reach thousands of potential customers daily.
Signage & Banners: Make a lasting first impression with professionally crafted signs and banners. Your storefront’s appearance speaks volumes about your business, so ensure it reflects professionalism and reliability.
Marketing Materials: From business cards to brochures, elevate your brand with well-designed marketing materials. While subtle, these materials play a crucial role in conveying your brand message to potential customers.
Apparel: Boost employee morale and brand visibility with custom apparel. Branded uniforms not only instill pride in your team but also serve as free advertising wherever they go.
In today’s competitive landscape, creativity and innovation are essential for effective marketing. At AngelStar Digital, we specialize in crafting tailored solutions to help your business thrive. Let us handle your marketing needs while you focus on what you do best – running your business.
Don’t miss out on the opportunity to refresh your business this spring. Contact AngelStar Digital today at (519) 969 0712 and embark on your next business endeavor.
Internal Links: Explore our range of traditional advertising services.
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Branding Questions for Small Businesses
Consistency aside, strong branding will instill a clear and powerful message across all areas of your business, including your online presence, print advertisements, and even your own company culture. However, before you can set and reinforce both consumer and employee expectations, you must go beyond your name, slogan, and sales pitch, and get down to […]