Vehicle Wraps: FAQ

/in /by

How Much Does A Wrap Cost

There are many, many variables that go into pricing a wrap, which makes it almost impossible to provide a static price. Some of the things to consider when inquiring about a quote, are:

  • The size of the vehicle.
  • Complexity of the job.
  • Any design work needed.
  • Material Costs.
  • Labour/Installation Costs.

What is the expected turnaround time?

This is how our process works:

1. You submit a request for a quote, with the appropriate information that we need to provide you with a price.

2. You either approve or reject the price.

3. If you’re happy with you’re quote, we take a deposit before any work is done (Usually 50%)

4. If any design work is needed, we create multiple mockups for you to choose from. You can make as many adjustments as necessary.

5. Our talented production team will then print out the graphics, laminate them, cut them, and prep for installation.

6. You bring the vehicle in, and we install.

All in all, this process varies on multiple things, which are usually based on the scope of work and any delays in communication (such as lack of response, having to send quotes to higher ups, making lots of adjustments to design, etc.)

In a perfect world, this process takes around 4 business days to a week to complete.

What are the Pros and Cons of wrapping a vehicle?

Just like anything, there are pros and cons to getting your vehicle wrapped.

Starting off with the bad news first.

Cons:

  • If your vehicle is damaged, avoid getting a wrap. Any chips, pockets or any discrepancy in the body of the car can cause the wrap to peel and lift.
  • You get what you pay for. If you are on a tight budget, and you look for the cheapest option…chances are you will regret it before the first year even passes.
  • Did we mention, you get what you pay for?
  • Vinyl Wraps aren’t for everyone. Some people prefer the look of paint.
  • If taken care of improperly, the wrap can get damaged quite easily.

Now, time for the good news.

Pros:

  • Highly Customizable. Due to the nature of the material, it allows for incredible amounts of customization.
  • Downtime. A full vehicle wrap could take anywhere from a full day, to two days max. Whereas paint, could take around a week+ due to the process.
  • It protects your paint. Not only does the wrap look great, it also acts as a protective shield for the paint underneath.
  • Can be removed at any time.

Is it cheaper to wrap, or paint a vehicle?

When it comes to affordability, wrapping is obviously the cheaper option. However, a good wrap will still cost you a few dollars (and rightfully so). Too many times have we had a customer come in, with a wrap that was done for pennies…and now we have to fix it. Cheap wraps are horrible for multiple reasons, such as:

  • Harming the image of your company.
  • Causing damage to your vehicle (Scratches, peeling paint, etc)
  • Having to pay for the initial wrap costs, then having it repaired and redone in a year or so when the cheap vinyl comes apart.

Wrapping might look easy, however it is very complicated and while many people think it can just be done easily without error..that is not the case. Painting is an even more complex process, especially if the wanted design for the vehicle is detailed. The average wrap (when done correctly using proper materials) will last you 5-7+ years if taken care of, which brings me to the next point.

How to ensure wrap longevity.

While the materials we use for our vehicle wraps are meant to take a beating, there are still some best practices you should follow to ensure that your vehicle wrap stands the test of time.

Wash Regularly. If your car looks dirty, you need to wash it. The small dirt, oils, and contaminants can cause harm to your wrap and become increasingly difficult to remove as time passes.

A few rules of thumb:

  • Do no use any abrasive polishes or cutting compounds.
  • Do not use any polishing or wax products on matte or textured films.
  • Use all purpose cleaner if there is wax or wax residue on the surface.
  • Only use Isopropyl alcohol and water (2:1) on Matte or Satin vinyls.

Use one or more of the following (listed in order) to clean depending on how difficult the cleaning is.

  1. Hot, soapy water solution
  2. Isopropyl alcohol (IPA) and water (ratio 2:1)
  3. Simple Green® All-Purpose Cleaner
  4. Household chlorine bleach; followed by IPA/water (#2)
  5. Mineral spirits; followed by IPA/water (#2)

Store Indoors, when available. Vinyl graphics (just like paint) are degraded by prolonged exposure to sun and atmospheric pollutants, particularly on the horizontal surfaces such as hood, trunk lid and roof. Whenever possible, store in a garage or at least in a shaded area during the day. At night protect the car from dew or rain, which may contain acidic pollutants (a common problem in many large metropolitan areas). When a garage is not available, consider using a cloth car cover at night. If your graphics start to discolor or turn brown, immediately remove the graphics from the vehicle to avoid staining the underlying paint.

A cheap job, versus our high-quality repair.

As you can see, there are three different types of jobs. Cheap, Quick, and Good. If you want a quick & good job, it won’t be cheap. If you want a quick & cheap job, it won’t be good. And if you want a cheap & good job, it won’t be quick. As much as we would love to provide all three, in the world of business it’s physically impossible. Here at AngelStar, we take pride in providing a quick & good service. We get more complaints about pricing, than the finalized product. So if you’re looking for a cheap job, that will fall apart…look elsewhere.

Vehicle Wraps and Graphics in Windsor Ontario.

/in , /by

Why Should You Invest In A Vehicle Wrap? Here’s Why.

Vehicle Graphics are one of the most versatile OOH (out-of-home) forms of advertising available. Many businesses today, tend to blow their marketing budget on mainstream tactics like billboards, tv, social media, and print ads. While these are all great mediums to use…you’re competing against some of the biggest corporations in the world, who have 10000x your marketing budget.

When it comes to being a small business owner, you need to conserve your funds and spend your advertising budget wisely on mediums that offer multiple uses, and are budget friendly! 

That’s where vehicle graphics come in.

Vehicle graphics are very modular, highly-customizable and are able to fit almost any goal that you might have! From small bumper stickers, to vehicle magnets and full scale wraps…the choice is yours! If you’re unsure about what you’re looking for, that’s where AngelStar Digital in Windsor, Ontario shines!

With over 30 years of experience designing, producing, and installing vehicle graphics of all shapes and sizes…leave it to us!

Now… let’s discuss the exact benefits you can expect from investing in your “billboard on wheels”.

Economic & Meant To Last

Vehicle wraps & decals are very affordable for how long they last. On average, a high-quality vehicle wrap can last an upwards of 5-7 years! Here at AngelStar Digital, we use high-quality, durable 3M Vinyl that might be a bit pricier, but it will certainly stand the test of time…plus it comes with a warranty! 

The 3M vinyl company conducted a three-month long research study to compare the average cost/impression price compared to other advertising mediums and here’s how it turned out:

Advertising Medium + Cost Per Thousand Impressions (CPM) 

TV $23.70 

Magazines $21.46 

Newspaper $19.70 

Radio $7.75 

Outdoor (billboards) $3.56 

Fleet vehicle wrap graphics $.48

This means that for vehicle wraps, based on a $3000 investment you are only “paying” 48 cents per 1000 impressions…which is as economic as you’re gonna get!

High Frequency & Reach

When you put graphics on your vehicle, you basically advertise your business everywhere you go! A majority of the cars on the road in Windsor, consist of a plain white, silver, or black…which means even the slightest amount of colour has the opportunity to attract the attention of anyone on the road. 

Not convinced? Here are some stats from the Outdoor Advertising Association of America (OAAA)

A vehicle driven only 15,000 miles per year will pass 9,000,000 other vehicles.

Vehicle wraps give you between 30,000-70,000 “ad impressions” (number of people who potentially see your ad) 

80% of consumers could recall relevant details about a vehicle wrap after seeing it only once, and 91% of consumers could recall significant detail when the vehicle wrap was seen a few times per week over the course of a daily commute.

The Power of Branding: Construction Industry.

/in , , /by

The construction industry is one of those industries that is often overlooked and undervalued by people who don’t know much about it. Construction and all that encompasses it (which is a LOT of different sub-categories) is a lucrative, and essential industry. Unlike a lot of corporate industries, the construction industry is led by tons of small-scale, usually family-owned businesses that all specialize in different things, instead of MASSIVE giants. In the world of construction, the massive giants are the “Unions”, which is something I won’t dive into for the sake of the post.

Why is branding so important if you work construction, or have your own business? Well, it ties back to a point that I made in the opening paragraph. That point being….market saturation. Off the top of my head, I can name at least 5-10 construction companies in my small, local area, and I know little to nothing about the industry. With that in mind, think of people who actually might know a thing or two, how does your company differentiate itself from the competition? Is your quality better? Are you more efficient, and quicker? Do you charge less?

——————————

Here’s a quick example of how a brand can affect even the smallest conversations.

You recently performed a job for a client named Jim. After the job was completed, Jim was very impressed.

Later during the week, Jim met one of their buddies at the bar and showed them pictures of the job you did. The client’s friend, Bill looked at the pictures and asked “Who built that?”

Jim responded with “John Doe Contracting”. Bill said, “Oh I think I’ve seen those guys before, they have those bright green trucks with the bear logo or something right?”

“Yeah, that’s them.”

“Damn, they do some great work” Bill responded.

——————————

If you still haven’t realized why that example would be awesome in real life, let me spell it out for you.

Your client showed a friend (potential customer) your work.

Both of them liked your work.

The friend remembered your brand, based on seeing your trucks.

Catching on?

If you’re still not sold, here are some other reasons to brand your construction company. Wearing brand shirts or hoodies can help identify your workers on sites with multiple contracting companies.

People who like their jobs love wearing their employer’s merch, so everybody knows what they do, and where they work. Which in turn, is also free advertising for you.

Plus, look at this awesome wrap we did for local Cainen Contracting. Pulling up to a site with a high-quality, sexy wrap like this makes a statement. What is that statement?

That you guys take pride in your work, you’re professionals, and you are the right guy for the job.

 

 

Vehicle Advertising. Here’s why your business NEEDS it!

/0 Comments/in , , , , , , /by

Vehicle Advertising is a marketing trend that is growing more and more, each year.

What on earth is causing it to grow at such a rate?

Well first, let’s start off with some need-to-know facts about this form of OOH (Out-of-Home) advertising!

  • Vehicle wraps/decals give you between 30,000-70,000 ad impressions, depending on the density of your area.
  • A vehicle driven only 15,000km per year will pass by roughly 9,000,000 cars. (No exaggeration!)
  • Vehicle wraps/decals help improve brand recognition by almost 15% greater than other advertising mediums.

These were only a couple of the many reasons your business should be utilizing vehicle advertising.

Now, let’s discuss WHY those numbers are so high.

Let’s start with a scenario.

You live in the Greater Toronto Area, and you spend about 30-45 minutes commuting to work. You spend most of your commute in a “Stop-and-Go” traffic jam. While waiting for traffic to move, you notice a bright Orange and Blue pickup truck, wrapped in a company decal. It immediately caught your attention as it went by, sticking out like a sore thumb against the sea of silver, white, and black cars you’re normally used to seeing. The truck was from a local plumbing company in the area. When you get home from work, you notice that your pipes under our sink have been leaking. On your way to work the next day, you see that bright truck again, which has a decal on the bed of the truck with the company phone number. When you get home, you call the company and they show up.

This was obviously a highly sped-up scenario, but it gives you a general idea of how these things work.

Almost 70% of cars on the road follow a “grayscale” color scheme of white, gray, black, and silver. What this means, is that it is ridiculously easy to stand out amongst the crowd. Not only does this apply to automobile traffic, but to anywhere your vehicle can be seen with a pair of eyes.

Not only can wrapping your vehicle help your car stick out, and gain more “impressions”, it also helps people briefly understand what your brand is about.

Here’s an example showing just how much of an impact wrapping your vehicle can have.

Before:

After:

(Wrap performed by the talented team at AngelStar Digital, in Windsor, ON.)

Which one would catch your eye in traffic?

Hopefully, this blog post helped you realize how beneficial this could be for your business!

Let us know!

vehicle wrap installation

Vehicle Wrap Installations 101

/in , /by

Often described as a billboard on wheels, vehicle wrap installations are digitally printed advertisements made from heavy-duty vinyl. Whereas traditional forms of advertising, such as print, TV, and radio, involve recurring costs, time, and placement restrictions, a colorful vehicle wrap is a cost-effective on-the-go solution. Recently however, this aftermarket practice of covering a vehicle’s original […]

Read more →