The Power of Branding: Construction Industry.

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The construction industry is one of those industries that is often overlooked and undervalued by people who don’t know much about it. Construction and all that encompasses it (which is a LOT of different sub-categories) is a lucrative, and essential industry. Unlike a lot of corporate industries, the construction industry is led by tons of small-scale, usually family-owned businesses that all specialize in different things, instead of MASSIVE giants. In the world of construction, the massive giants are the “Unions”, which is something I won’t dive into for the sake of the post.

Why is branding so important if you work construction, or have your own business? Well, it ties back to a point that I made in the opening paragraph. That point being….market saturation. Off the top of my head, I can name at least 5-10 construction companies in my small, local area, and I know little to nothing about the industry. With that in mind, think of people who actually might know a thing or two, how does your company differentiate itself from the competition? Is your quality better? Are you more efficient, and quicker? Do you charge less?

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Here’s a quick example of how a brand can affect even the smallest conversations.

You recently performed a job for a client named Jim. After the job was completed, Jim was very impressed.

Later during the week, Jim met one of their buddies at the bar and showed them pictures of the job you did. The client’s friend, Bill looked at the pictures and asked “Who built that?”

Jim responded with “John Doe Contracting”. Bill said, “Oh I think I’ve seen those guys before, they have those bright green trucks with the bear logo or something right?”

“Yeah, that’s them.”

“Damn, they do some great work” Bill responded.

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If you still haven’t realized why that example would be awesome in real life, let me spell it out for you.

Your client showed a friend (potential customer) your work.

Both of them liked your work.

The friend remembered your brand, based on seeing your trucks.

Catching on?

If you’re still not sold, here are some other reasons to brand your construction company. Wearing brand shirts or hoodies can help identify your workers on sites with multiple contracting companies.

People who like their jobs love wearing their employer’s merch, so everybody knows what they do, and where they work. Which in turn, is also free advertising for you.

Plus, look at this awesome wrap we did for local Cainen Contracting. Pulling up to a site with a high-quality, sexy wrap like this makes a statement. What is that statement?

That you guys take pride in your work, you’re professionals, and you are the right guy for the job.

For additional information or our services, contact use today CLICK HERE

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Vehicle Advertising. Here’s why your business NEEDS it!

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Vehicle Advertising is a marketing trend that is growing more and more, each year.

What on earth is causing it to grow at such a rate?

Well first, let’s start off with some need-to-know facts about this form of OOH (Out-of-Home) advertising!

  • Vehicle wraps/decals give you between 30,000-70,000 ad impressions, depending on the density of your area.
  • A vehicle driven only 15,000km per year will pass by roughly 9,000,000 cars. (No exaggeration!)
  • Vehicle wraps/decals help improve brand recognition by almost 15% greater than other advertising mediums.

These were only a couple of the many reasons your business should be utilizing vehicle advertising.

Now, let’s discuss WHY those numbers are so high.

Let’s start with a scenario.

You live in the Greater Toronto Area, and you spend about 30-45 minutes commuting to work. You spend most of your commute in a “Stop-and-Go” traffic jam. While waiting for traffic to move, you notice a bright Orange and Blue pickup truck, wrapped in a company decal. It immediately caught your attention as it went by, sticking out like a sore thumb against the sea of silver, white, and black cars you’re normally used to seeing. The truck was from a local plumbing company in the area. When you get home from work, you notice that your pipes under our sink have been leaking. On your way to work the next day, you see that bright truck again, which has a decal on the bed of the truck with the company phone number. When you get home, you call the company and they show up.

This was obviously a highly sped-up scenario, but it gives you a general idea of how these things work.

Almost 70% of cars on the road follow a “grayscale” color scheme of white, gray, black, and silver. What this means, is that it is ridiculously easy to stand out amongst the crowd. Not only does this apply to automobile traffic, but to anywhere your vehicle can be seen with a pair of eyes.

Not only can wrapping your vehicle help your car stick out, and gain more “impressions”, it also helps people briefly understand what your brand is about.

Here’s an example showing just how much of an impact wrapping your vehicle can have.

Before:

After:

(Wrap performed by the talented team at AngelStar Digital, in Windsor, ON.)

Which one would catch your eye in traffic?

Hopefully, this blog post helped you realize how beneficial this could be for your business!

Let us know! For additional information or our services, contact use today CLICK HERE
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Vehicle Wrap Cost Guide: Factors, Pros, and Cons Unveiled

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Vehicle Wrap Cost Guide: Understanding Pricing Factors and Options in 2024

In today’s automotive landscape, comprehending the expenses associated with a vehicle wrap is essential. Here’s an in-depth exploration of the critical factors influencing vehicle wrap pricing, along with the advantages and disadvantages, tailored to current search trends.

Factors Influencing Vehicle Wrap Pricing:

When seeking a quote for a vehicle wrap, several factors come into play:

Vehicle Size: The dimensions of the vehicle significantly impact the overall cost, with larger vehicles generally incurring higher expenses.
Complexity of Design: Intricate and detailed designs may necessitate more labor and materials, affecting the final price.
Material Quality: The choice of materials, ranging from standard vinyl to premium options, directly influences the overall cost and durability of the wrap.
Labor and Installation Costs: Professional installation is crucial for a flawless finish, but it adds to the total expenses.
Turnaround Time: Urgency may affect pricing, with quicker turnaround times often incurring additional charges for expedited service.

Our Comprehensive Process:

  1. Submit a Quote Request: Share vehicle specifications and design preferences to initiate the process.
  2. Review and Approve Pricing: Transparent pricing ensures informed decision-making before proceeding.
  3. Deposit Payment: Typically, a 50% deposit is required to secure the service and initiate the design phase.
  4. Design Mockups and Adjustments: Collaborate iteratively to achieve the desired look and ensure customer satisfaction.
  5. Production and Installation: Professional execution of the design, ensuring impeccable results and lasting quality.

Pros and Cons of Vehicle Wrapping:

Cons:

  • Vulnerability to Damage: While wraps offer aesthetic enhancement, they may not provide the same level of protection as traditional paint.
  • Initial Investment: Quality wraps require a substantial upfront investment, reflecting the value they add to the vehicle.
  • Personal Preferences: Not everyone prefers the appearance or texture of vinyl wraps over traditional paint finishes.
  • Maintenance Requirements: Proper care and maintenance are essential to prevent premature wear and tear on the wrap.

Pros:

  • Customizability: Wraps offer endless design possibilities, allowing for unique and personalized vehicle aesthetics.
  • Minimal Downtime: Compared to traditional painting methods, wrapping typically requires less time for application, minimizing vehicle downtime.
  • Paint Protection: Wraps act as a protective barrier, shielding the vehicle’s original paint from scratches and minor damages.
  • Removability: Unlike permanent paint jobs, wraps can be easily removed or changed, offering flexibility for rebranding or vehicle updates.

Is Wrapping Cheaper Than Painting?

While wrapping is generally considered more cost-effective than painting, the quality of the materials and installation process is paramount. Opting for inferior wraps may result in long-term issues, necessitating costly repairs or replacements.

Ensuring Wrap Longevity:

To maximize the lifespan of your vehicle wrap, adhere to best practices for maintenance:

  • Regular Washing: Keep the wrap clean to preserve its appearance and integrity.
  • Proper Cleaning Solutions: Use recommended products to avoid damage to the wrap material.
  • Indoor Storage: Whenever possible, store the vehicle indoors to protect the wrap from harsh weather conditions and UV exposure.

Cheap, Quick, or Good?

At AngelStar, we prioritize quality and efficiency over low pricing. Our commitment is to customer satisfaction and delivering long-lasting results that exceed expectations.

Ready to enhance your vehicle with a durable, professionally executed wrap? Choose AngelStar for unparalleled quality and service.

For more information on vehicle wrap cost and options, visit our website: link

(Note: Keyphrase “Vehicle Wrap Cost Guide” is strategically incorporated throughout the text to improve SEO performance.)

Let us know! For additional information or our services, contact use today CLICK HERE

 

Maximize Your Marketing Budget: Invest in Vehicle Wraps for Lasting Impact

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Vehicle Graphics Investment: Your Out-of-Home Advertising Solution

In today’s competitive marketing landscape, businesses often allocate substantial budgets to mainstream advertising channels like billboards, television, social media, and print ads. However, when you’re a small business owner, it’s crucial to make every advertising dollar count. This is where the versatility and cost-effectiveness of vehicle graphics shine.

Why Choose Vehicle Graphics?

Vehicle graphics offer unparalleled versatility, allowing businesses to customize their advertising message according to their specific goals. Whether it’s small bumper stickers, magnetic signs, or full-scale wraps, vehicle graphics provide a flexible and budget-friendly advertising solution.

Experience Matters: AngelStar Digital in Windsor, Ontario

With over 30 years of experience in designing, producing, and installing vehicle graphics, AngelStar Digital in Windsor, Ontario, is your trusted partner for all your advertising needs.

The Benefits of Vehicle Wraps

Economic and Long-Lasting: Vehicle wraps and decals offer excellent value for money, with high-quality wraps lasting up to 5-7 years. By using durable materials like 3M Vinyl, businesses can ensure longevity and ROI for their advertising investment.

Cost-Effective Advertising: According to research by 3M Vinyl, vehicle wraps offer one of the most cost-effective advertising mediums, with a low cost per thousand impressions compared to traditional channels like TV, magazines, and billboards.

Maximized Reach: Vehicle graphics turn every vehicle into a mobile billboard, maximizing brand exposure wherever you go. With impressive statistics from the Outdoor Advertising Association of America (OAAA), businesses can reach a broad audience and increase brand recall through vehicle wraps.

Conclusion

Investing in vehicle wraps is a strategic choice for businesses looking to make a lasting impact with their advertising efforts. With unparalleled versatility, affordability, and reach, vehicle graphics offer a compelling solution for small businesses aiming to maximize their marketing budget.

For more information on vehicle graphics investment, contact AngelStar Digital today: Link

(Note: Keyphrase “Vehicle Graphics Investment” is strategically incorporated throughout the text to improve SEO performance.)

 

 

vehicle wrap installation

Vehicle Wrap Installations 101

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Often described as a billboard on wheels, vehicle wrap installations are digitally printed advertisements made from heavy-duty vinyl. Whereas traditional forms of advertising, such as print, TV, and radio, involve recurring costs, time, and placement restrictions, a colorful vehicle wrap is a cost-effective on-the-go solution. Recently however, this aftermarket practice of covering a vehicle’s original […]

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