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The Power of Branding: Construction Industry.

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The construction industry is one of those industries that is often overlooked and undervalued by people who don’t know much about it. Construction and all that encompasses it (which is a LOT of different sub-categories) is a lucrative, and essential industry. Unlike a lot of corporate industries, the construction industry is led by tons of small-scale, usually family-owned businesses that all specialize in different things, instead of MASSIVE giants. In the world of construction, the massive giants are the “Unions”, which is something I won’t dive into for the sake of the post.

Why is branding so important if you work construction, or have your own business? Well, it ties back to a point that I made in the opening paragraph. That point being….market saturation. Off the top of my head, I can name at least 5-10 construction companies in my small, local area, and I know little to nothing about the industry. With that in mind, think of people who actually might know a thing or two, how does your company differentiate itself from the competition? Is your quality better? Are you more efficient, and quicker? Do you charge less?

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Here’s a quick example of how a brand can affect even the smallest conversations.

You recently performed a job for a client named Jim. After the job was completed, Jim was very impressed.

Later during the week, Jim met one of their buddies at the bar and showed them pictures of the job you did. The client’s friend, Bill looked at the pictures and asked “Who built that?”

Jim responded with “John Doe Contracting”. Bill said, “Oh I think I’ve seen those guys before, they have those bright green trucks with the bear logo or something right?”

“Yeah, that’s them.”

“Damn, they do some great work” Bill responded.

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If you still haven’t realized why that example would be awesome in real life, let me spell it out for you.

Your client showed a friend (potential customer) your work.

Both of them liked your work.

The friend remembered your brand, based on seeing your trucks.

Catching on?

If you’re still not sold, here are some other reasons to brand your construction company. Wearing brand shirts or hoodies can help identify your workers on sites with multiple contracting companies.

People who like their jobs love wearing their employer’s merch, so everybody knows what they do, and where they work. Which in turn, is also free advertising for you.

Plus, look at this awesome wrap we did for local Cainen Contracting. Pulling up to a site with a high-quality, sexy wrap like this makes a statement. What is that statement?

That you guys take pride in your work, you’re professionals, and you are the right guy for the job.

For additional information or our services, contact use today CLICK HERE

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Vehicle Advertising. Here’s why your business NEEDS it!

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Vehicle Advertising is a marketing trend that is growing more and more, each year.

What on earth is causing it to grow at such a rate?

Well first, let’s start off with some need-to-know facts about this form of OOH (Out-of-Home) advertising!

  • Vehicle wraps/decals give you between 30,000-70,000 ad impressions, depending on the density of your area.
  • A vehicle driven only 15,000km per year will pass by roughly 9,000,000 cars. (No exaggeration!)
  • Vehicle wraps/decals help improve brand recognition by almost 15% greater than other advertising mediums.

These were only a couple of the many reasons your business should be utilizing vehicle advertising.

Now, let’s discuss WHY those numbers are so high.

Let’s start with a scenario.

You live in the Greater Toronto Area, and you spend about 30-45 minutes commuting to work. You spend most of your commute in a “Stop-and-Go” traffic jam. While waiting for traffic to move, you notice a bright Orange and Blue pickup truck, wrapped in a company decal. It immediately caught your attention as it went by, sticking out like a sore thumb against the sea of silver, white, and black cars you’re normally used to seeing. The truck was from a local plumbing company in the area. When you get home from work, you notice that your pipes under our sink have been leaking. On your way to work the next day, you see that bright truck again, which has a decal on the bed of the truck with the company phone number. When you get home, you call the company and they show up.

This was obviously a highly sped-up scenario, but it gives you a general idea of how these things work.

Almost 70% of cars on the road follow a “grayscale” color scheme of white, gray, black, and silver. What this means, is that it is ridiculously easy to stand out amongst the crowd. Not only does this apply to automobile traffic, but to anywhere your vehicle can be seen with a pair of eyes.

Not only can wrapping your vehicle help your car stick out, and gain more “impressions”, it also helps people briefly understand what your brand is about.

Here’s an example showing just how much of an impact wrapping your vehicle can have.

Before:

After:

(Wrap performed by the talented team at AngelStar Digital, in Windsor, ON.)

Which one would catch your eye in traffic?

Hopefully, this blog post helped you realize how beneficial this could be for your business!

Let us know! For additional information or our services, contact use today CLICK HERE
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Maximize Your Marketing Budget: Invest in Vehicle Wraps for Lasting Impact

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Vehicle Graphics Investment: Your Out-of-Home Advertising Solution

In today’s competitive marketing landscape, businesses often allocate substantial budgets to mainstream advertising channels like billboards, television, social media, and print ads. However, when you’re a small business owner, it’s crucial to make every advertising dollar count. This is where the versatility and cost-effectiveness of vehicle graphics shine.

Why Choose Vehicle Graphics?

Vehicle graphics offer unparalleled versatility, allowing businesses to customize their advertising message according to their specific goals. Whether it’s small bumper stickers, magnetic signs, or full-scale wraps, vehicle graphics provide a flexible and budget-friendly advertising solution.

Experience Matters: AngelStar Digital in Windsor, Ontario

With over 30 years of experience in designing, producing, and installing vehicle graphics, AngelStar Digital in Windsor, Ontario, is your trusted partner for all your advertising needs.

The Benefits of Vehicle Wraps

Economic and Long-Lasting: Vehicle wraps and decals offer excellent value for money, with high-quality wraps lasting up to 5-7 years. By using durable materials like 3M Vinyl, businesses can ensure longevity and ROI for their advertising investment.

Cost-Effective Advertising: According to research by 3M Vinyl, vehicle wraps offer one of the most cost-effective advertising mediums, with a low cost per thousand impressions compared to traditional channels like TV, magazines, and billboards.

Maximized Reach: Vehicle graphics turn every vehicle into a mobile billboard, maximizing brand exposure wherever you go. With impressive statistics from the Outdoor Advertising Association of America (OAAA), businesses can reach a broad audience and increase brand recall through vehicle wraps.

Conclusion

Investing in vehicle wraps is a strategic choice for businesses looking to make a lasting impact with their advertising efforts. With unparalleled versatility, affordability, and reach, vehicle graphics offer a compelling solution for small businesses aiming to maximize their marketing budget.

For more information on vehicle graphics investment, contact AngelStar Digital today: Link

(Note: Keyphrase “Vehicle Graphics Investment” is strategically incorporated throughout the text to improve SEO performance.)

 

 

Printing Services: Design, Print, and Installation Solutions by AngelStar Digital

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At AngelStar Digital, we excel in providing comprehensive printing solutions. Our expertise lies in design and print services, serving as the cornerstone of our operations. Located in Windsor, Ontario, we offer a diverse array of printing services tailored to meet your business needs. Utilizing cutting-edge equipment, we ensure top-tier quality and vibrant prints for all our clients.

End-to-End Solutions:

From inception to completion, we manage all projects in-house at our Windsor print shop. Our dedicated team collaborates closely with clients at every step, ensuring exceptional service and adherence to the highest standards.

Design Expertise:

Our skilled designers and creators bring your visions to life. Whether you have a clear vision or need guidance, we offer expertise across various design realms. From signage to menus and vehicle wraps, our design services are limitless. We refine existing designs, generate fresh ideas, and tailor formats to diverse file types.

Printing Excellence:

Printing is the cornerstone of our business, with limitless possibilities. If it can be printed, we can handle it! Our custom printing services cater to diverse needs, ensuring unparalleled quality and customization. In instances beyond our scope, we connect clients with trusted partner companies.

Local Advantage:

While numerous printing options exist in Windsor, we stand out for our quality and efficiency. Unlike larger facilities, we prioritize quality over quantity, delivering prompt turnarounds and personalized care. Our local presence allows us to navigate the competitive landscape, offering top-notch products and services.

Services Offered:

– Banners & Posters
– Marketing Materials (Business Cards, Brochures, Envelopes, etc.)
– Exhibitions & Stands (Trade Show Displays)
– Apparel & Accessories (Clothing, Handbags, Mugs, Glass, Pens, Etc.)
– And More!

Efficient Installation:

For services like vehicle wraps, signage, and banners, we offer efficient production and installation. Our quick turnaround times, spanning from a few days to a couple of weeks, reflect our commitment to timely delivery and customer satisfaction.

At AngelStar Digital, our mission is to alleviate the burden on business owners by offering integrated services under one roof. Let us handle your printing needs seamlessly and efficiently.

Let us know! For additional information or our services, contact use today CLICK HERE

What makes a good printing Company LINK