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Vehicle Advertising. Here’s why your business NEEDS it!

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Vehicle Advertising is a marketing trend that is growing more and more, each year.

What on earth is causing it to grow at such a rate?

Well first, let’s start off with some need-to-know facts about this form of OOH (Out-of-Home) advertising!

  • Vehicle wraps/decals give you between 30,000-70,000 ad impressions, depending on the density of your area.
  • A vehicle driven only 15,000km per year will pass by roughly 9,000,000 cars. (No exaggeration!)
  • Vehicle wraps/decals help improve brand recognition by almost 15% greater than other advertising mediums.

These were only a couple of the many reasons your business should be utilizing vehicle advertising.

Now, let’s discuss WHY those numbers are so high.

Let’s start with a scenario.

You live in the Greater Toronto Area, and you spend about 30-45 minutes commuting to work. You spend most of your commute in a “Stop-and-Go” traffic jam. While waiting for traffic to move, you notice a bright Orange and Blue pickup truck, wrapped in a company decal. It immediately caught your attention as it went by, sticking out like a sore thumb against the sea of silver, white, and black cars you’re normally used to seeing. The truck was from a local plumbing company in the area. When you get home from work, you notice that your pipes under our sink have been leaking. On your way to work the next day, you see that bright truck again, which has a decal on the bed of the truck with the company phone number. When you get home, you call the company and they show up.

This was obviously a highly sped-up scenario, but it gives you a general idea of how these things work.

Almost 70% of cars on the road follow a “grayscale” color scheme of white, gray, black, and silver. What this means, is that it is ridiculously easy to stand out amongst the crowd. Not only does this apply to automobile traffic, but to anywhere your vehicle can be seen with a pair of eyes.

Not only can wrapping your vehicle help your car stick out, and gain more “impressions”, it also helps people briefly understand what your brand is about.

Here’s an example showing just how much of an impact wrapping your vehicle can have.

Before:

After:

(Wrap performed by the talented team at AngelStar Digital, in Windsor, ON.)

Which one would catch your eye in traffic?

Hopefully, this blog post helped you realize how beneficial this could be for your business!

Let us know! For additional information or our services, contact use today CLICK HERE
For additional information here is more information LINK.

Why Should You Rebrand Your Business?

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Business rebranding is a strategic maneuver undertaken by major corporations for various reasons, often revolving around the need for adaptation, market positioning, and the cultivation of consumer trust. While it may seem like a mere makeover of aesthetics, the rationale behind such efforts runs deeper into the core of a company’s identity and objectives.

One of the primary motivations behind business rebranding is the pursuit of relevance. In an ever-evolving marketplace, companies must continuously reassess their brand image to ensure alignment with shifting consumer preferences and market trends. This imperative for modernization often translates into the adoption of minimalist and contemporary design elements, reflecting a forward-thinking approach to branding.

A notable example of this trend is exemplified by Walmart’s transition from its iconic slogan “Always Low Prices” to the more aspirational “Save Money, Live Better.” By re-framing its value proposition in terms of quality of life enhancement rather than mere affordability, Walmart aimed to resonate with a broader audience while retaining its core customer base.

However, rebranding endeavors need not always entail radical transformations. The extent of the makeover often depends on the specific objectives and competitive landscape of the company in question. McDonald’s, for instance, undertook a subtle yet significant shift towards a café-style aesthetic, catering to evolving consumer preferences for experiential dining.

Moreover, sustainability considerations increasingly factor into rebranding decisions, reflecting the growing importance of environmental consciousness among consumers. McDonald’s decision to revamp its packaging materials in response to environmental concerns underscores this broader trend towards eco-friendly branding initiatives.

Beyond environmental considerations, consumer trust and authenticity play a pivotal role in shaping rebranding strategies. In the wake of controversies or image-related challenges, companies may opt for a brand overhaul to rebuild consumer confidence and convey a renewed sense of integrity.

For small businesses, professional and up-to-date branding is instrumental in establishing credibility and fostering consumer trust. Consistency across various touchpoints, from logo usage to branding materials, is essential in reinforcing brand identity and ensuring a memorable customer experience.

In essence, rebranding represents a multifaceted endeavor driven by the imperative for adaptation, differentiation, and trust-building in an increasingly competitive marketplace. By drawing insights from industry trends and notable examples, companies can navigate the complexities of rebranding with strategic foresight and efficacy.

Let us know! For additional information or our services, contact use today CLICK HERE

For further exploration of effective rebranding strategies and implementation, refer to the additional information provided LINK.

Why Good Customer Service Is So Important.

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Having great customer service is something that benefits every single aspect of your business. Not only does it help you generate new customers through referrals and word of mouth, but it also helps with returning customers. It’s a known fact that consumers who have had a pleasant experience are more likely to share it, and more likely to return.

The perfect example, is our business AngelStar Digital. We have been serving Windsor-Essex’s printing & design needs for over 25 years, and still have returning customers since day 1. The primary reason for this is because we are a family owned business, and treat every person that walks into that door with respect, and like a human. We’ve managed to even built up friendships over that period of time, and it’s something we are very proud of.

So if that right there isn’t a solid enough reason you should be prioritizing quality-customer service, i don’t know what is.

On a more direct level, the way you interact with your customers directly reflects the workplace atmosphere, and personality of your business. So if your customer service people have an attitude towards the customer, people will automatically assume they hate working there, and that your place of employment is probably toxic. Which is not exactly a good thing, capiche?

However, what defines great customer service isn’t based on friendliness alone. Below, is a visual to show you what consumers value the most from their interactions with customer service.

This makes customer feedback very important, for all parties involved. Check the ratings for business, one of the primary reasons you will get a low rating is because of your customer service. You could sell the worlds greatest product, but if you don’t resolve people’s issues with it, or don’t seem to care about their problems, then your business will suffer.

Remember this. Even though you are the business owner and they are the consumer, you are both human beings and the interaction between both parties should feel like a human to human experience. Not one of those automated, half-effort responses we are used to dealing with.

 

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Branding Questions for Small Businesses

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Consistency aside, strong branding will instill a clear and powerful message across all areas of your business, including your online presence, print advertisements, and even your own company culture. However, before you can set and reinforce both consumer and employee expectations, you must go beyond your name, slogan, and sales pitch, and get down to […]

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