SWOT analysis

SWOT Analysis for Small Businesses

Compiling your company’s Strengths, Weaknesses, Opportunities and Threats, SWOT is designed to help you and your team gain complete awareness of all the factors involved in making big business decisions, such as new initiatives, revamped policies, or market pivots. When it comes to such decisions, performing a SWOT analysis will help you develop a strategy […]

entrepreneur on their laptop

Branding Questions for Small Businesses

Consistency aside, strong branding will instill a clear and powerful message across all areas of your business, including your online presence, print advertisements, and even your own company culture. However, before you can set and reinforce both consumer and employee expectations, you must go beyond your name, slogan, and sales pitch, and get down to […]

Spring business

Seasonal Business Ideas For This Spring

Business owners walking together.

Helpful tips to start your business.

People participating in the solution interview to solve a problem.

The Lean Startup: Solution Interview

The problem interview

The Lean Startup: Problem Interview

People representing customer segments walking on a busy street

The Lean Startup: Customer Segments & Value

People discussing the problem solution fit

The Lean Startup: Problem-Solution Fit

lean startup method

Entrepreneurship – Introduction to the Lean Startup