Posts

The Power of Branding: Construction Industry.

The construction industry is one of those industries that is often overlooked and undervalued by people who don’t know much about it. Construction and all that encompasses it (which is a LOT of different sub-categories) is a lucrative, and essential industry. Unlike a lot of corporate industries, the construction industry is led by tons of small-scale, usually family-owned businesses that all specialize in different things, instead of MASSIVE giants. In the world of construction, the massive giants are the “Unions”, which is something I won’t dive into for the sake of the post.

Why is branding so important if you work construction, or have your own business? Well, it ties back to a point that I made in the opening paragraph. That point being….market saturation. Off the top of my head, I can name at least 5-10 construction companies in my small, local area, and I know little to nothing about the industry. With that in mind, think of people who actually might know a thing or two, how does your company differentiate itself from the competition? Is your quality better? Are you more efficient, and quicker? Do you charge less?

——————————

Here’s a quick example of how a brand can affect even the smallest conversations.

You recently performed a job for a client named Jim. After the job was completed, Jim was very impressed.

Later during the week, Jim met one of their buddies at the bar and showed them pictures of the job you did. The client’s friend, Bill looked at the pictures and asked “Who built that?”

Jim responded with “John Doe Contracting”. Bill said, “Oh I think I’ve seen those guys before, they have those bright green trucks with the bear logo or something right?”

“Yeah, that’s them.”

“Damn, they do some great work” Bill responded.

——————————

If you still haven’t realized why that example would be awesome in real life, let me spell it out for you.

Your client showed a friend (potential customer) your work.

Both of them liked your work.

The friend remembered your brand, based on seeing your trucks.

Catching on?

If you’re still not sold, here are some other reasons to brand your construction company. Wearing brand shirts or hoodies can help identify your workers on sites with multiple contracting companies.

People who like their jobs love wearing their employer’s merch, so everybody knows what they do, and where they work. Which in turn, is also free advertising for you.

Plus, look at this awesome wrap we did for local Cainen Contracting. Pulling up to a site with a high-quality, sexy wrap like this makes a statement. What is that statement?

That you guys take pride in your work, you’re professionals, and you are the right guy for the job.

For additional information or our services, contact use today CLICK HERE

Additional information for the Power of Branding: LINK

 

Summer Marketing, For Your Business.

Maximizing Your Summer Advertising Campaign: Tips from Windsor-Essex Experts

Meta Description: Learn expert tips from Windsor-Essex’s top talent on planning a cost-efficient summer advertising campaign. Discover strategies for maximizing value, leveraging freebies, social media giveaways, and corporate responsibility to boost your brand’s visibility and customer engagement.

Summer may feel distant, but it’s the perfect time to strategize an impactful advertising campaign for your business! At AngelStar, we’re here to guide you through crafting a successful plan with industry-leading advice from Windsor-Essex’s finest. With nearly three decades of experience and a track record of serving numerous businesses, we have the expertise to elevate your marketing efforts.

  1. Enhance Value Propositions: In today’s hyper-competitive market, customer decisions heavily weigh on the value offered. Elevate your customer experience through robust customer service and loyalty programs. Dive deep into understanding your unique value proposition and how it stacks up against competitors. Implementing loyalty programs can significantly boost repeat purchases and customer retention.
  2. Leverage Freebies: Don’t underestimate the power of giveaways. Items like tote bags, sunglasses, and water bottles serve as practical gifts that also promote your brand effortlessly. Offering these items as freebies with purchases incentivizes customers while extending your summer marketing reach. These branded gifts are cost-effective and serve as constant reminders of your business.
  3. Harness Social Media Giveaways: Social media is a goldmine for increasing brand awareness and engaging with your audience. Host giveaways on platforms like Facebook or Instagram to tap into the excitement of winning. Encourage actions like page likes or shares to expand your reach exponentially. Social media giveaways not only attract new followers but also foster a sense of community around your brand.
  4. Embrace Corporate Responsibility: Today’s consumers, particularly younger demographics, prioritize ethical business practices. Showcase your commitment to social and environmental causes through initiatives like charity events and local clean-ups. Demonstrating corporate responsibility not only attracts socially conscious customers but also enhances your brand’s reputation and credibility.

Taking proactive steps now to plan your summer campaign sets the stage for success. As a business owner, investing in marketing is crucial for growth and visibility. Allocate your marketing budget wisely to forge stronger customer relationships and increase brand recognition. Unsure where to start? Our experts at AngelStar are ready to help you craft a tailored strategy for your next campaign!

Contact us at: Phone: (519) 969-0712 Address: 1554 McDougall Street

For additional information on Business Marketing, visit our website.

With these strategies in your arsenal, you’re poised to make this summer your most successful yet. Don’t wait until the heat arrives—start planning your campaign today!

Let us know! For additional information or our services, contact use today CLICK HERE

For additional informational review this blog Link