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The Power of Branding: Construction Industry.

The construction industry is one of those industries that is often overlooked and undervalued by people who don’t know much about it. Construction and all that encompasses it (which is a LOT of different sub-categories) is a lucrative, and essential industry. Unlike a lot of corporate industries, the construction industry is led by tons of small-scale, usually family-owned businesses that all specialize in different things, instead of MASSIVE giants. In the world of construction, the massive giants are the “Unions”, which is something I won’t dive into for the sake of the post.

Why is branding so important if you work construction, or have your own business? Well, it ties back to a point that I made in the opening paragraph. That point being….market saturation. Off the top of my head, I can name at least 5-10 construction companies in my small, local area, and I know little to nothing about the industry. With that in mind, think of people who actually might know a thing or two, how does your company differentiate itself from the competition? Is your quality better? Are you more efficient, and quicker? Do you charge less?

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Here’s a quick example of how a brand can affect even the smallest conversations.

You recently performed a job for a client named Jim. After the job was completed, Jim was very impressed.

Later during the week, Jim met one of their buddies at the bar and showed them pictures of the job you did. The client’s friend, Bill looked at the pictures and asked “Who built that?”

Jim responded with “John Doe Contracting”. Bill said, “Oh I think I’ve seen those guys before, they have those bright green trucks with the bear logo or something right?”

“Yeah, that’s them.”

“Damn, they do some great work” Bill responded.

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If you still haven’t realized why that example would be awesome in real life, let me spell it out for you.

Your client showed a friend (potential customer) your work.

Both of them liked your work.

The friend remembered your brand, based on seeing your trucks.

Catching on?

If you’re still not sold, here are some other reasons to brand your construction company. Wearing brand shirts or hoodies can help identify your workers on sites with multiple contracting companies.

People who like their jobs love wearing their employer’s merch, so everybody knows what they do, and where they work. Which in turn, is also free advertising for you.

Plus, look at this awesome wrap we did for local Cainen Contracting. Pulling up to a site with a high-quality, sexy wrap like this makes a statement. What is that statement?

That you guys take pride in your work, you’re professionals, and you are the right guy for the job.

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Signage Info Guide: Your One-Stop Shop for Design Inspiration!

Welcome to the AngelStar Digital blog!

Our blog serves as your go-to resource for cutting-edge insights into design and branding, empowering your business to outshine competitors and maintain a strong market position well into the future.

In today’s post, we’ll offer a glimpse into our comprehensive “Signage Info Guide.” Crafted to equip our clients with invaluable knowledge, this guide delves into the nuances of signage design, ensuring optimal utilization of marketing resources.

In essence, signage stands as a cornerstone for brick-and-mortar establishments. It serves as the initial point of contact with customers, profoundly shaping their perception of your brand’s professionalism and quality.

Our “Signage Info Guide” covers a wide array of topics, including:

  1. Design Principles: Learn about the fundamental principles of effective signage design, including visibility, legibility, and branding consistency.
  2. Material Selection: Explore the various materials available for signage fabrication, each offering unique advantages in terms of durability, aesthetics, and cost-effectiveness.
  3. Placement Strategies: Understand the importance of strategic signage placement to maximize visibility and impact, both indoors and outdoors.
  4. Digital Signage Solutions: Discover the benefits of integrating digital signage into your marketing strategy, from dynamic content display to real-time updates and analytics.
  5. Compliance and Regulations: Stay informed about local signage regulations and compliance requirements to avoid costly fines and penalties.
  6. Case Studies and Success Stories: Gain inspiration from real-world examples of effective signage solutions implemented by businesses across various industries.

Without delay, let’s delve into the details of our info guide! Click here to access it.

At AngelStar Digital, we’re committed to providing our clients with the tools and knowledge they need to elevate their branding and marketing efforts. Stay tuned to our blog for more insightful content and expert tips on design, branding, and signage solutions.

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