Window Displays & the Power of Visual Merchandising

So you got an empty window and want to fill it? While promoting the sale of your offerings, window displays act as both a product selling point, and an opportunity to make a good first impression with potential customers.

Used to pique curiosity, an attractive window display made up of the perfect balance of color, white space, and lighting, can be the thing that gets your next great customer through the door.

In addition to drawing interests to your retail store, window displays are also a wonderful way to highlight key product lines, current sales and promotions, as well as offerings perfectly timed to an upcoming season or event, such as summer, Christmas, or the Superbowl.

But the benefits don’t end there. What makes traditional window displays such a powerful marketing tool is the flexibility that comes with it.

Helping your store stand out from surrounding retailers in the area, window displays are a great way to increase brand awareness.

Just think about it… the goal of any marketing campaign is to ensure your customers think about your brand when they’re in the market for a product that you happen to sell. What better way to stay on top of things than an eye-catching window display?

Furthermore, window displays are not only affordable, but can be used to up your social media game.

That’s right, window displays can be a relatively inexpensive way to get potential customers into your store, while furthering your social media campaign through the use of relevant hashtags, handles, and social media channel URLs that encourage customer engagement. It’s like hitting two birds with one stone.

And since window displays often have no city limits, restrictions, or require a permit—unlike say a sign or sidewalk banner—set up is easy.

Despite today’s emphasis on digital marketing, window displays have continued to stay relevant due to their affordability and ease in setting up, as well as their ability to attract passerbyers, build brand awareness, and highlight specials all through a single window.


Got empty space and need help filling it? If so, give us a call today at (519) 969-0712 to book your free consultation!