Having great customer service is something that benefits every single aspect of your business. Not only does it help you generate new customers through referrals and word of mouth, but it also helps with returning customers. It’s a known fact that consumers who have had a pleasant experience are more likely to share it, and more likely to return.

The perfect example, is our business AngelStar Digital. We have been serving Windsor-Essex’s printing & design needs for over 25 years, and still have returning customers since day 1. The primary reason for this is because we are a family owned business, and treat every person that walks into that door with respect, and like a human. We’ve managed to even built up friendships over that period of time, and it’s something we are very proud of.

So if that right there isn’t a solid enough reason you should be prioritizing quality-customer service, i don’t know what is.

On a more direct level, the way you interact with your customers directly reflects the workplace atmosphere, and personality of your business. So if your customer service people have an attitude towards the customer, people will automatically assume they hate working there, and that your place of employment is probably toxic. Which is not exactly a good thing, capiche?

However, what defines great customer service isn’t based on friendliness alone. Below, is a visual to show you what consumers value the most from their interactions with customer service.

This makes customer feedback very important, for all parties involved. Check the ratings for business, one of the primary reasons you will get a low rating is because of your customer service. You could sell the worlds greatest product, but if you don’t resolve people’s issues with it, or don’t seem to care about their problems, then your business will suffer.

Remember this. Even though you are the business owner and they are the consumer, you are both human beings and the interaction between both parties should feel like a human to human experience. Not one of those automated, half-effort responses we are used to dealing with.