Ever wonder why big companies change up their brand “appearance” every few years?

Surprisingly, there are many different reasons for this.

Primarily, many businesses like to rebrand their company to feel up to date and to reposition themselves. For example, lately, there has been an influx of brands changing their brands to a more modern, minimalistic appeal.

Here’s an example of some of the biggest rebrands for 2021:

When it comes to repositioning, we can take a look at Walmart who changed its business slogan from “Always Low Prices” to “Save Money, Live Better”. Why was this so significant? Well, Walmart had a reputation for dirt cheap prices but wanted to provide some value/guarantee to their slogan. They knew that saving money led to a “better” life, subjectively. While these changes are minor, they can have a major impact on how people view your company, and sometimes it feels good to rebrand your business after using the same logos, colors, themes, for so long.

Rebrands don’t have to be drastic either, it’s all depending on your goals, and how you can make your company more “unique” compared to the competition in your field. For example, look at McDonald’s, which completely shifted into a “cafe” style restaurant.

Everybody misses the old McDonalds, including me. However, McDonald’s saw an opportunity for rebranding and took it. What was this opportunity? Well, there were quite a few. For example, the packaging of their products. This was changed to increase the “sustainability” of their previous packaging. (Which is also why many companies are switching to paper straws, due to climate change activism, and many people pointing the finger at large corporations.) As far as an overall rebrand, it was more of a reputation thing. In the United States, the obesity rates were rising through the roof in young children, and many feds pointed the finger at McDonald’s saying that they were too playful, and appealing to children.

Now with some background information and examples in your head, let’s look at the stats.

1. Most importantly, consumers purchase from authentic brands, that they trust. What does this have to do with rebranding? Well look at big companies who have had controversy, and managed to “rebrand” to show that their company is a different company than before. For small business owners, you want to make sure you look professional, and up-to-date which is where a rebrand comes in. If you want to look more trustworthy, stop using your 1990s photoshopped logo, and switch to something more modern.
2. First impressions make a BIG impact. Keep the above point in your head because it directly correlates with this one. If your brand is lacking visually, or business model-wise, it’s time to change that. Something business owners should always remember is that if they want more customers, you have to be in their face as much as possible. This means that branding your vehicles, running ads, branding company outfits, all work together like pieces of a pie, but with that being said the initial impression is definitely the most important.
3. Be Consistent. If you’re going to rebrand your logo, for example, make sure that you are using that one logo everywhere. If your vehicle wrap has your old logo, it’s time to visit AngelStar Digital and update that to your new logo. In my opinion, as a marketing specialist, these are three of the most important branding tips I could give you.

Hopefully, this post helps you consider whether your brand is up-to-date for 2022, or still stuck in 2008.