The Power of Branding

When most people think of branding, they think of the names and logos associated with their favorite products and services. For instance, when you think of Amazon or Facebook, you’re probably picturing black letters with a yellow swoosh or a white lowercase ‘f’ with a blue backdrop.

However, beyond these catchy names and logos—which appear on virtually every piece of correspondence and advertising between you and your customer—branding is responsible for your business’s image as a whole, particularly how you’re being perceived by consumers.

From your website, social media accounts, and customer‐employee interactions, to the loyalty and goodwill you’ve built over years of hard work, your brand is made up of all the elements that make up your customer’s entire experience. Hence, why you would associate the convenience of online shopping with Amazon, or the ease of staying connected with your friends and family with Facebook.

Your brand is the offerings, service, and word of mouth you’ve generated to bridge the gap between you and your next customer. It’s what eases consumers into purchasing your product, and allows you to connect with your customers on an emotional level.

With that being said, your brand won’t just live in the hearts of your happy customers, but your employees as well. Through strong branding, clear organizational goals have the power to improve the job satisfaction, outlook, and feelings of your employees, thereby improving productivity and providing them with a purpose to believe in.

Furthermore, branding provides your business with value that exceeds your physical assets. For instance, companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Since much of this value is due to branding, a company in the position to borrow funds for expansion or looking to go public with an initial public offering will be deemed more valuable. This means improved future financial returns based on your brand value.

Branding makes attracting business easier, inspires and motivates employees, and is highly correlated to the value of your company. To get help with your branding needs, contact AngelStar Digital today!

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