entrepreneur on their laptop

Branding Questions for Small Businesses

Consistency aside, strong branding will instill a clear and powerful message across all areas of your business, including your online presence, print advertisements, and even your own company culture. However, before you can set and reinforce both consumer and employee expectations, you must go beyond your name, slogan, and sales pitch, and get down to […]

graphic of e-mail marketing

Email Marketing Tips for Small Businesses

For small business owners, email marketing can be a powerful tool. Not only is it a great way to offer your customers exclusive content and discounts, but it’s also a simple, yet effective way to continuously engage your subscribers. However, before you can build yourself a quality email list and make the subscribers on that […]

assumption church

Our Lady of Assumption Church

Having closed its doors back in November 2014 due to the building’s deteriorated condition, this September marked a new and exciting chapter in the 277 year history of Our Lady of Assumption Church. Located right next to the University of Windsor, Assumption is the first Catholic Parish in Canada west of Montreal, sitting on the […]

Customer Relationship management

Customer Relationship Management: A Tailored Experience

The goal of Customer Relationship Management (CRM) is to improve your business’s interactions with past, present, and future customers, and thereby your long term prospects. The entire Customer Relationship Management process is built around understanding your customers, their needs and preferences, and using the gathered data to improve service, develop personalized advertisements, and to drive […]

LED retrofitting

New Lighting Program for Small Businesses like Yours

Here at AngelStar Digital, we’re a firm believer that energy efficient LEDs are a worthy investment that will reduce your overall energy consumption and power bill in the long-run. Which is why we want to turn your attention to Ontario’s Small Business Lighting program. Ever wondered how you can save on your electricity bill, minimize […]

window display

Window Displays & the Power of Visual Merchandising

So you got an empty window and want to fill it? While promoting the sale of your offerings, window displays act as both a product selling point, and an opportunity to make a good first impression with potential customers. Used to pique curiosity, an attractive display made up of the perfect balance of color, white […]

Small Business Advice

Why You Should Consider Incorporating Your Small Business

At some point, small business owners and sole proprietors alike run into the question of whether or not incorporating their business is the right way to go. While incorporating a business may mean the formation of a legal entity separate from its owners, the costs and strenuous paperwork can be incredibly daunting. Between the upwards […]

Social Media

Social Media & the Question to Always Keep in Mind

Over the years, social media marketing has proven to be a powerful tool for generating leads and boosting sales. Research has shown that consumers think highly of brands with a proven social media presence. Unfortunately, the problem lies in the fact that there are a number of factors that go into an effective strategy, and […]

vehicle wrap installation

Vehicle Wrap Installations 101

Often described as a billboard on wheels, vehicle wrap installations are digitally printed advertisements made from heavy-duty vinyl. Whereas traditional forms of advertising, such as print, TV, and radio, involve recurring costs, time, and placement restrictions, a colorful vehicle wrap is a cost-effective on-the-go solution. Recently however, this aftermarket practice of covering a vehicle’s original […]

a search engine with keywords typed into it.

Keywords & How They Improve Search Engine Ranking

Search engine optimization is tricky to say the least. In the past, optimizing your website was as simple as stuffing as many relevant keywords into your content as possible. But with Google now updating their search algorithms anywhere from 500–600 times in a single year, SEO is now a long-term, never ending game. With the […]