Summer Marketing, For Your Business.

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Summer might seem pretty far away, however… that gives you plenty of time to plan an effective, cost-efficient advertising campaign for your business!

But do you know where to start?

Welcome to the AngelStar blog! This is a place where you can learn industry leading advertising, marketing & design advice from some of Windsor-Essex’s top talent! Being in business for almost 30 years, and serving hundreds of businesses over that time has provided us with the knowledge, and know how to help business owners achieve greatness!

1. VALUE! VALUE! VALUE! With the world of business being the most competitive it has ever been, customers base their purchases off the value that you provide them. This has made things like customer service, rewards-programs, etc more important than ever! Here’s something to think about…what value do you provide your customers? What value does your competitor provide to their customers? Take a deep dive into realizing how you can provide more of an incentive to our customer. (Cheat Code: Loyalty Programs have caused the most return purchases out of any incentive!)

2. Free Stuff! Now wait…before you run away, hear me out first. This point is in direct correlation with the one I listed above. What do tote bags, sunglasses, and water bottles have in common? They’re an affordable, blank canvas built for both functional value and your brand. Think about it. By offering a free pair of sunglasses or a water bottle with every purchase, customers are incentivized to buy, while you gain with day-to-day summer marketing. These promotional gifts are lightweight, low-cost, and can be easily branded with your company logo to maximize reach!

3. Social Media Giveaways! As we know, social media is a very valuable tool that can provide solutions to almost any problem your business is facing. One of the best tools for increasing your brand awareness, and showing your customers that you care is by hosting giveaways on your social platforms! Put simply, people love the feeling of “winning” and getting things for “free”, and your business can greatly benefit from this! Most giveaways tend to have certain actions that are “required” to increase their chances of winning. These “requirements” are usually things like “like our facebook page” or “share this post”. Even simple things like that can increase your reach over 200% on average!

4. Corporate Responsibility! One of the most important things younger consumers look for when buying from a business, is how ethical their company is. You can sell the best, highest quality products…but if you’re company is deforesting the Amazon to get your materials…good luck! Your opinion on whether corporate responsibility is “stupid” or not, should be out of the equation. If you want to survive, you have to get with the times. Summer is the best month to create events that show that your business cares, and some examples of those would be things like: Charities, Local Clean-ups, and more!

Showing that you care is a simple, yet effective way to gain new customers, retain existing customers and to increase the image of your brand overall. Get ahead. Plan out your summer campaign while it’s still cold out!

When it comes to being a business owner… there are very important decisions you must make to ensure that your business thrives! The marketing budget, tends to be an overlooked expense by many business owners which is quite odd because it is the KEY to building new relationships with customers, and getting your name out there. If you increase your marketing budget, and spend it wisely…you are guaranteed to see results! Not sure how to effectively spend it? That’s where we come in. Give our experts a call, we would love to advise your next campaign!

(519) 969 0712

1554 McDougall Street

We’re Here To Help! Advertise Your Business, The Right Way!

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Spring is known as a refreshing, season of life…and the return of the temperatures we all know and love! Many people see Spring as an opportunity to give their houses, wardrobes, cars a deep cleaning and breathe new life into them.

But why don’t you use this time to refresh your business! With the warm weather fast approaching, it means more people will be out and about…which makes it the PRIME opportunity to get your brand out there via traditional means!

In the advertising community, there’s been a debate for years about how traditional media is “dying”, and while the numbers have certainly decreased since the release of Social Media Advertising, and other digital means…it certainly is far from dead!

Here at AngelStar, we’ve been helping businesses in Windsor advertise through traditional advertising forms for over 25+ years…so I guess you can say we are qualified to speak on the matter!

So… with that being said, here are some of the ways you can make your business feel fresh and new, in Spring 2022!

VEHICLE GRAPHICS

Starting out with one of our most in-demand services, high-quality 3M vehicle graphics. It’s common knowledge that the majority of cars on the road are the colours white, silver, and black. This means that adding just a small amount of colour, can have the biggest impact! From full vehicle wraps, to decals…the “billboard on wheels” is one of the best ways to stand out to thousands of potential customers, on a daily basis!

SIGNAGE & BANNERS

Signs and banners are one of the most important parts of a business, as they are the first impression a customer tends to have with your store and as we know…first impressions are everything! If you saw a store with a sign in rough shape, bulbs burnt out…would you trust that store? As a business owner, you should always try to view your business from the eyes/minds of the consumer.

MARKETING MATERIALS

Marketing materials are a smaller scale, less “in your face” type of marketing however…they are still crucial to a business. Some examples of marketing materials, are things like business cards, menus, brochures, etc.

APPAREL

This is one of our least demanded services, which is honestly..a shock. The importance of company apparel goes beyond just slapping your brand on a t-shirt.

From the employee perspective, receiving work branded apparel tends to provide a morale boost. They can wear their company shirts with pride, on and off the site. This also, provides free advertising every place that they wear it!

From the customer/client perspective, there are quite a few benefits. If one of your employees shows up to a site in a branded vehicle, wearing a high-quality uniform..they are more likely to make a sale/impress your client! Why? Because trust is everything, and the more professional you look…the more trust you gain with the customer. However, beyond that..

CONCLUSION

There is a wide variety of ways you can increase the awareness, and trust of your brand via traditional means! In the highly-competitive landscape of the business world however..it requires your marketing to be creative, and innovative..which is something a lot of business owners don’t have the time for! That’s where we come in.

Give us a call for your next business endeavor!

(519) 969 0712